Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile apps. Any form of marketing that involves electronic devices is considered digital marketing. 

It can be done online and offline; in fact, both kinds are important for a well-rounded digital marketing strategy.

Do you want to learn more about digital marketing? This guide will cover everything you need to know to get familiar with digital marketing.

Why Digital Marketing Matters

Remember billboards? I do.

Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs: