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1.Search Engine Optimization:
Search engine optimization is the process of improving the quality and quantity of website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry specific vertical search engine.
As an internet marketing strategy, SEO consider how search engine work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
2.Search Engine Marketing:
Is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result page (SERPs) primarily through paid advertising.
SEM may incorporate search engine optimization (SEO), which adjusts or rewrites websites content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the call to action (CTA) on the website.
3.Social Media Marketing:
Social media marketing is the use of social media platforms and website to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Most social media platform have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Companies address a range of stakeholders through social media marketing, including current and potential customer, current and potential employees, journalists, bloggers, and the general public.
On a strategic level, social media marketing includes the management of marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establish of a firm’s desired social media ‘’ culture’’ and ‘’ tone’’.
Is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
It is often used by businesses in order to achieve the following goals; attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility and engage an online community of users.
Content marketing attracts new customers by creating and sharing valuable free content.
It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
Is the act of sending a commercial massage, typically to a group of people, using email. In its broadcast sense, every email sent to a potential or current customer could be considered email marketing.
It involves using email to send advertisement, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.
Online advertising also known as online marketing, internet advertising digital advertising or web advertising, is a form of marketing and advertising which uses the internet to promote products and services to audiences and platform users.
7.Word of Mouth Marketing:
Word of mouth marketing also calling (word of mouth advertising) differs from naturally occurring word of mouth.
In that It is actively influenced or encouraged by organizations (e.g. ’seeding’ a message in a networks rewarding regular consumers to engage in WOM (Word of Mouth), employing WOM ‘agents’.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Affiliate marketing may overlap with other internet marketing methods, including organic search engine optimization(SEO), paid search engine marketing (PPC-Pay Per Click), email marketing, content marketing and display advertising.
Global marketing is defined as ‘’marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives’’.
Global marketing is also a field of study in general business management that markets product, solution and services to customers locally, nationally and internationally.
Customer marketing is any kind of marketing tailored to appeal to existing customers as opposed to new prospect.
It’s generally conducted to market additional products to your established customer based, retain customers, foster customer loyalty and turn customer into evangelists.
Multicultural marketing (also known as ethnic marketing) is the practice of marketing to one or more audiences of a specific ethnicity-typically an ethnicity outside of a country’s majority culture, which is sometimes called the ‘’general market.’’
Typically, multicultural marketing takes advantage of the ethnic group’s different culture referents-such as language, traditions, celebrations, religion and any other concepts-to communicate to and persuade that audience.
Informational marketing means understanding that a target audience may have to be educated about a product or service if they are to buy it. Informative marketing isn’t really in vogue at the moment.
The trend is to use simpler, more emotional marketing.
Persuasion marketing can be understand as using the knowledge of human psychology for developing techniques for marketing products or services.
For an online business, it generally refers to promoting on the customer’s impulsive buying behavior leading to a successful purchase.
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist message in advertising.
We make a cause or reason for our customer to buy our product.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place.
Transmission can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Distribution may be via a traditional localize broadcast, or more commonly is specifically targeted to devices known to be in a particular area.